For an e-commerce website, speed means money—the quicker your website loads, the better the shopping experience. A great user experience leads to better SEO, higher ROI, and satisfied consumers. This ultimately leads to increased sales and profitability.
Today's buyers expect high-resolution photographs and videos, online chat, customer reviews, real-time inventory, personalization, and a host of other dynamic resources. WordPress is one of the most popular Content Management systems on the planet. It is no longer used just as a blogging tool. Instead, it may be used to run a broad range of sites, including eCommerce. In reality, the number of eCommerce sites designed using WordPress is steadily increasing. How can you boost the speed of your WordPress eCommerce website? Why Is Speed Necessary for E-Commerce Website? When it comes to user experience, speed is crucial. Nobody enjoys a sluggish site, slow computer, or app. However, for online stores, a sluggish site can lose you revenue. According to research, a single-second delay in page load time leads to a 7% reduction in conversions, 11% fewer page views, and a 16% fall in client satisfaction. In other terms, sluggish sites might result in reduced sales. Apart from customer experience and revenues, eCommerce website speed has an impact on your SEO rankings. Search engines such as Google consider speed to be a significant user experience sign and ranking component. In reality, Google's page experience search update emphasizes only user experience statistics such as bounce rate and site speed. A quicker eCommerce site will help you get more free search engine visitors. Some Ways to Improve E-commerce Website Speed Here are several ways to improve E-commerce website speed which includes: 1. Pick a reliable host If you don't have a reliable eCommerce hosting provider, all of your eCommerce speed optimization efforts would be worthless. Not every WordPress hosting providers are the same. To improve performance, pick an eCommerce hosting service, which does the following: l Offers a secure and up-to-date infrastructure for hosting your eCommerce website. l It's built for WordPress, WooCommerce, or any other eCommerce plugin you would like to use. l Their servers are designed for speed and performance. It covers built-in caching, encryption, and other performance-enhancing features. 2. Install a WordPress Caching Plugin WooCommerce is an ever-changing eCommerce platform. It implies that all of your product data is saved in a database, and product pages are created when a customer accesses your site. To perform this, WordPress must repeat the same process every time. If a large number of people visit your eCommerce store simultaneously, it could slow down and may even crash. A caching plugin can assist you in resolving this issue. Rather than producing pages every time, a caching plugin displays a cached version of the HTML page to the user. It frees up server tools and enables it to function more effectively, leading to faster page loading times. Many best WordPress caching plugins are available, and superior WordPress hosting providers such as SiteGround and Bluehost provide their cache solutions. 3. Use Latest PHP Version WordPress and WooCommerce are both primarily written in PHP. PHP's speed and performance improve with every new edition. It also patches bugs and fixes security vulnerabilities, which can harm the stability and performance of your site. As a result, you must always use the latest PHP version. The PHP version of your eCommerce website can be found by accessing Tools » Website Health in your WordPress admin dashboard and clicking the 'Info' tab. If your site is working on a PHP version less than 8.0, then you must contact your hosting service provider and request them to update this for you. 4. Latest Version of WordPress & WooCommerce Throughout each development process, WordPress and WooCommerce developers invest a substantial amount of work in improving performance. It makes both applications run more effectively and consume less server-side resources. Every new version also addresses problems and improves security, which is essential for an eCommerce store. As the e-commerce store owner, you must ensure that you're using the latest version of WordPress, WooCommerce, additional plugins, and your WordPress theme. To install all available updates, go to the Dashboard » Updates page. 5. Optimize Product Images for Performance Product images are among the most visually critical aspects of an e-commerce marketplace. Quality product images keep buyers interested and can assist increase sales conversion. That's why it's crucial to include high-quality product photographs. Although, you must ensure that big image file sizes are well optimized. There are two methods for optimizing product images for the web without compromising quality. Firstly, before uploading each product image to your site, optimize it on your computer. It needs image editing software such as Adobe Photoshop, Affinity, Gimp, and many others. Many of them allow you to export an image for the web. You may also change the image's quality before saving it for upload. You may also use an image compression plugin for WordPress. Such plugins optimize the size of your product images automatically for effective website performance. Apart from image compression, the image file format you select might also be beneficial. For instance, JPEG images are suitable for photos with many colors, while png pictures are suitable for transparent pictures. 6. Use a DNS Level Website Firewall Brute force and DDoS (distributed denial of service) assaults are widespread web annoyances. Generally, attackers attempt to overload your server to get access, steal information, or install malware. Many hosting providers have basic measures which secure your sites from such assaults. Although, one disadvantage of such hacks is that they cause your site to load incredibly slowly. It is where you require a website Application Firewall (WAF). Common WordPress firewall plugins are now running on your webserver. As a result, they are less effective because they can't detect suspicious threats before they hit your server. On the other side, a DNS-level firewall can filter your cloud traffic and prevent suspicious assaults even before they reach your site. Sucuri is a service which we suggest. It is the finest WordPress firewall plugin with a complete security package. Sucuri also includes a robust CDN (content delivery network). A CDN provides static content on your website (images, stylesheets, JavaScript) from a worldwide network of servers. It minimizes your server load even more and improves overall website load time. If you're searching for a free solution, Cloudflare's free CDN provides minimal DNS firewall security. Some Key Takeaways When it comes to e-commerce websites, WooCommerce is the most popular choice for a good purpose. It's straightforward to set up a WooCommerce store. Buy a domain and install the WooCommerce plugin to your WordPress site. Similarly, the online store is now open for business! If you are looking for HTML to WordPress professionals, Helpbot is your ideal place. We are a team of efficient WordPress developers who offer the best WordPress services to our clients.
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